Sportswear firm Reebok is denying studies that Beyoncé determined towards a collaboration with the model, as a result of an absence of range at a gathering with the singer.

Reebok apparently was among the many corporations in talks with Beyoncé over a potential collaboration along with her and her clothes firm, Ivy Park. These discussions with Beyoncé broke down following a gathering with firm representatives, in keeping with ESPN author Nick DePaula.

“She had a gathering at Reebok and so they had an entire presentation of all the pieces, potential merchandise, how this might all look, and she or he form of took a step again and stated, ‘Is that this the group that will be engaged on my product?’ And any person stated, ‘Sure,'” defined DePaula in a phase for ESPN’s “The Leap.”

“And [Beyoncé] stated, ‘No person on this room displays my background, not my pores and skin coloration, and the place I am from and what I wish to do,'” DePaula continued. “And so she form of took a step again and left, and it didn’t come to phrases.”

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A number of publications ran studies primarily based on DePaula’s description of the discussions, which he revealed in mild of the announcement Thursday that Beyoncé can be working with Adidas on the deal.

Reebok later hit again at these studies, calling it “categorically false,” in keeping with streetwear web site, Hypebeast.


“The report that Beyoncé walked out of a gathering with Reebok as a result of lack of range is categorically false,” the corporate stated in its assertion. “Our discussions with Beyoncé and her group continued for a number of months after our preliminary assembly. We’re upset that false info is being reported as reality.”

Beyoncé has not publicly commented on the Reebok studies, however DePaula famous on “The Leap” that Jordan and Underneath Armour have been additionally hoping to work with the singer.

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Adidas finally received the partnership with Beyoncé and her athleisure label, Ivy Park. Within the works is a brand new footwear and attire line, in addition to an enlargement and relaunch of the Ivy Park model. She may also be taking over a “inventive companion” function with Adidas, whereas retaining management of Ivy Park, Enterprise Insider reported.


In a press launch saying the collaboration, Beyoncé and Adidas acknowledged they may also work on a “distinctive purpose-driven program targeted on empowering and enabling the subsequent era of athletes, creators and leaders.” 

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